The Bluesky scheduler that plans, writes and posts for your clients.
SocialScheduler plans each client's Bluesky week, writes posts that fit 300 characters and adds images when they help. You or the client approve, and replies come back to one inbox.
Bluesky has no built-in scheduler, so you schedule Bluesky posts through a tool connected with an app password. SocialScheduler is a Bluesky scheduler for agencies: its AI plans each client's week, writes every post under 300 characters in the client's voice, adds up to 4 images, and publishes over the AT Protocol once you or the client approve.
Free for one client. No credit card.
Bluesky scheduling at a glance
- Post length
- 300 characters (graphemes, so an emoji counts as one)
- Images
- Up to 4 per post, each with optional alt text
- Video
- Up to 10 minutes and 300 MB since August 2026 (TechCrunch); SocialScheduler posts text and images
- Native scheduling
- None in the Bluesky app as of September 2026
- Connection
- An app password; the main password is never used
- Users
- More than 40 million registered accounts in 2026 (third-party trackers)
- Best times
- Saturday 5 p.m.; weekends beat weekdays (Buffer, August 2026, 3 million posts)
- Free plan
- 1 client, 3 accounts, 20 AI credits a month
Every Bluesky format your clients use.
Planned on Sunday with the rest of the week. Written in the client's voice. Designed in their brand.
Text posts
Under 300 characters, counted the way Bluesky counts them before scheduling.
Image posts
Up to 4 images: a photo from the client's library or an image the AI designs.
Links and mentions
Links, @handles and hashtags become clickable. No link preview card is attached.
Replies
Replies, mentions and quotes land in the inbox with a reply drafted in the client's voice.
How the AI writes for Bluesky.
The limits and habits of the network are built in. Every post is checked against them before it is scheduled.
- 300 characters, counted before scheduling
- Written for Bluesky, not copied from X
- At most two hashtags
- Up to 4 images when they help
- Connected with an app password
- Posted at the client's best hour
Planned Sunday. Waiting for approval.
- Mon17:00TextRoast day. The whole street smells like chocolate.
- Thu18:00ImageAutumn roast, first cup. Notes of fig and cocoa.
- Sat17:00TextWhat do you drink after 3pm? Asking for a barista.
You choose who says yes.
Per client. Change it any time. Your team can pull any Bluesky post until it goes out.
Agency reviews
DefaultYour team approves the week in the app. Nothing goes out before.
Client signs off
Most usedThe client gets an email link. They approve or comment. No login.
Review link · no login needed
Dana (Acme) · approved Mon 10:12
Full autopilot
For trusted clientsNo approval step. It plans and posts. Everyone gets a Monday report.
Client report every Monday, 9:00
Pause any time, pull any post
Why Bluesky matters for agencies now
Bluesky passed 40 million registered accounts in 2026, according to third-party trackers, though far fewer open it every day. Its audience leans toward journalists, researchers, developers, artists and people who left X. For a client in those circles, a small Bluesky following can bring more replies than a large one elsewhere.
For an agency it is a cheap channel to add. Posts are short, there are no ads to manage, and the ideas come from the same weekly plan as the client's other networks. The hard part is showing up every week in the right voice and answering people. SocialScheduler does both, so Bluesky does not become the network nobody has time for.
How the app password connection works
Bluesky runs on the AT Protocol, an open network where tools connect with an app password instead of the account's main password. The client creates one in Bluesky under Settings, Privacy and security, App passwords, and you paste it with the handle. SocialScheduler signs in once and keeps only the session tokens, not the app password itself.
An app password cannot delete the account, change its email or main password, or create other app passwords. Leave the direct messages box unchecked: SocialScheduler does not read DMs. To cut access, delete the app password in Bluesky and disconnect the account in SocialScheduler. Bluesky also offers OAuth for apps; app passwords remain fully supported.
What an agency week looks like
Each client has a brief: voice, offers, topics to avoid, links. On Sunday the AI plans the week across every network the client uses, then writes the Bluesky posts for Bluesky: direct, conversational, under 300 characters, with at most two hashtags. Some posts carry an image the AI designs in the client's colors.
Then someone says yes. Your team approves in the app, or the client opens an email link to the week and approves, comments or asks for a change without a login. Clients you trust can run on autopilot.
- Sunday: the week is planned and drafted
- Review: your team or the client approves from a link
- During the week: posts go out at each client's best hours
- Monday: a report under your agency's name
Replies, mentions and quotes in one inbox
Bluesky is a conversation network, and a post that gets no answers from the brand goes quiet. SocialScheduler pulls replies, mentions and quote posts for each client into one inbox with their Instagram, Facebook, Threads, X and YouTube comments, and drafts an answer in the client's voice for you to send or edit. You can like or repost from the same screen.
Keyword rules take care of the repeat work. When a reply contains a word you choose, a rule can answer publicly, for example with a link to a guide, like the reply or repost it. Private messages are not part of the Bluesky connection, so nothing is sent by DM there. Likes, replies and reposts on each post feed the Monday report.
The best time to post on Bluesky
Buffer's August 2026 study of more than 3 million Bluesky posts found the weekend strongest. Saturday at 5 p.m. led, Saturday and Sunday had the highest engagement of the week, and Monday was the best weekday. Weekday late mornings, about 10 a.m. to 1 p.m., were quietest. That is close to the opposite of X and Threads.
Feeds change the math. The Following feed is chronological, so a post has to land while followers are scrolling. Custom feeds, built by anyone on the AT Protocol, pick up posts by topic or keyword and keep them visible to people who do not follow the client yet. So SocialScheduler looks at when each client's followers are active and how past posts did, and schedules each post for that client's best hour. You can move any post.
Is there a free Bluesky scheduler?
Yes. SocialScheduler's free plan covers one client with up to 3 connected accounts, Bluesky included, and 20 AI credits a month. Publishing never costs credits, and a planned week costs 10. When you add clients, Business is $49 a month for 5 clients and 15 accounts, and Agency is $149 a month for 15 clients and 60 accounts, with 20% off yearly.
Other schedulers, such as Buffer and Fedica, also have free tiers that queue posts you write yourself. The difference here is that the AI plans and writes each post in the client's voice instead of only queuing what you wrote.
One plan, every network.
Each client's week is written once, then sized for every network they are on.
- Bluesky schedulerThis page
- X scheduler
- Threads scheduler
- Mastodon scheduler
- Instagram scheduler
- TikTok scheduler
- Facebook scheduler
- LinkedIn scheduler
- YouTube scheduler
- Pinterest scheduler
- Telegram scheduler
- Discord scheduler
- Slack scheduler
Also publishes to Reddit, Google Business Profile, Dev.to, Hashnode, WordPress, ListMonk and Lemmy.
Bluesky questions, answered.
Not in the Bluesky app, which has no scheduling feature as of September 2026. You schedule Bluesky posts with a third-party tool connected by an app password, such as SocialScheduler.
Create an app password in Bluesky under Settings, Privacy and security, App passwords, and paste it into SocialScheduler with the handle. Then write or approve the post, pick a time, and it publishes on its own.
One that handles many clients without extra logins. SocialScheduler plans and writes each client's Bluesky week, lets clients approve from an email link with no login, answers replies from one inbox and sends a Monday report under your agency's name.
Yes. An app password cannot delete the account or change its email or main password, and you can revoke it at any time. SocialScheduler stores only the session tokens and never reads direct messages.
300 characters, counted as graphemes, so an emoji or an accented letter counts as one. SocialScheduler writes each post to fit and counts it before it is scheduled.
Bluesky allows up to 4 images per post, and since August 2026 videos up to 10 minutes and 300 MB. SocialScheduler publishes text posts and up to 4 images to Bluesky; it does not post video there.
Weekends, with Saturday at 5 p.m. on top in Buffer's August 2026 study of more than 3 million posts. Monday was the strongest weekday and late weekday mornings were quietest. The best hour for one account depends on when its followers are online.
No. A post published through the AT Protocol is a normal Bluesky post, and the Following feed and custom feeds treat it like any other. Reach depends on the content and the hour.
It depends on the audience. Threads is larger and tied to Instagram; Bluesky is smaller, with more journalists, researchers and tech people, and a chronological Following feed. Many brands post to both, which is why each network gets its own version from the same weekly plan.
No. It starts from the same weekly plan, then writes for Bluesky: under 300 characters, conversational, with at most two hashtags.
Yes. SocialScheduler only uses official APIs. No browser automation, no shared passwords.
Yes. The client gets an email link with the week and can approve, comment or ask for a change. No login. Or your team approves, or you turn on autopilot for clients you trust.
Facts on this page reviewed
Start with one client.
Ten minutes to set up. The first week is planned right away.